b'2025-2026BudgetDescriptionCostDigital/social media expenditures (creative, production$3,500,000 Love Them andbuys)Both EducationTexting $750,000Campaign Mail (printing, postage, design) $750,000 Administrative, legal compliance, and misc.overhead $35,000 Federal & StateExpanding both the full-time congressional lobbying presence and state affairs team; legislative research; Legislative bill tracking; action alerts to members; crafting$750,000 Roadmap committee testimony; drafting model legislation; ongoing communications with traditional and new media channelsNational Right to Life AffiliateState affiliate development, National Right to Life Academy,$250,000 Growth and NRLC internship programOngoing ResearchComprehensive research and evaluation to ensure the & Message Testing efficacy of messaging across target populations $100,000 Ballot InitiativeEfforts AI ads, digital radio, mail, texting and grassroots projects $1,400,000 Total $7,535,000 What Your Partnership Will Do Lead the charge on life-affirming legislationEquip NRLC affiliates to advance critical policies and open doors to the impossible Raise up a new generation of exceptional pro-life leaders with the skill to change the national conversationHumanize the movement around common values: mental health of the mother; physical health of the mother; health and life of the baby; quality of life for the child; healthy life-affirming culture that loves rather than turning on itself Change the face of our nation from fear and isolation to hopeChange the choice of a nation to one that loves them both11'